The advert, featuring the song 'White Tiger' by Izzy Bizu, reached number one in the national Shazam charts, with more than 2,000 downloads recorded last week. Shazam is a mobile app that recognises music, TV and media around you.
Click here to watch the video.
It is the latest in a series of national campaigns launched by the National Citizen Service Trust, designed to support prime contractors - including APM - in engaging with young people in their respective geographies. APM offers engagement and delivery services in large parts of the West Midlands region, giving young people the chance to sample the experience of a lifetime through an innovative personal and social development programme aimed specifically at 16-17 year-olds.
APM's engagement teams are actively promoting 'Yes Live', an exclusive event for NCS participants. Hosted by YouTubers *Emma Blackery and Ali A, it will feature live performances from the likes of national NCS ambassador Tinie Tempah. If you have a son or daughter or have teenage family members, please let them know about NCS: www.ncsyes.co.uk