More than 4,000 coffees and counting for Jade’s growing business

Jade has turned his passion for hospitality into a growing coffee business, serving thousands of customers at events across Tasmania.

With a background in hospitality and a goal to build a more secure future for his family, Jade decided he was ready to work for himself.

He came to APM Employment Services through the Self-Employment Assistance program with an idea and the drive to turn it into a business.

Working with APM Senior Consultant Wayne, Jade completed business training and gained access to marketing, legal, accounting and financial advice.

Wayne also connected Jade with not-for-profit organisation Many Rivers, where he received specialist business mentoring.

With this support behind him, Jade got to work building his business and finding new customers.

Regular event bookings soon followed.

From his permanent base at Ulverstone Wharf, Jade has taken his coffee van on the road to school carnivals, community events, festivals, fundraisers and major celebrations across Tasmania.

His bookings have included music and community festivals, athletics carnivals, Agfest, the Ride Around Tasmania fundraiser and other large events.

And Tasmanians clearly enjoy their coffee.

In just three months, Jade has served more than 4,000 coffees.

Growing demand has also helped him regularly reach his monthly sales targets.

As more bookings came in, Jade chose to invest back into the business.

He bought a new coffee machine and upgraded other equipment, giving him more capacity to serve customers at busy events and take on more work.

Along the way, Wayne has continued to support Jade as his business has grown.

“He’s a genuinely great human being, a pleasure to work with,” Wayne said.

For Jade, the next chapter is already brewing.

He is exploring plans for an extra coffee cart while continuing to grow his van business and build connections across Tasmania’s event scene.

His goal is to create a strong and sustainable business that supports his family while continuing to serve great coffee to communities across the state.

If you have a business idea and want help turning it into a plan, APM Employment Services can support eligible people through Self-Employment Assistance with business training and support.

Visit Self-Employment Assistance to learn more.