Language at APM

Banner feature
The word language highlighted in a dictionary

APM’s Language Style

At APM, we believe in the power of words to connect, inform, and empower.

We’re committed to maintaining a language style across our websites and publications is both consistent and supportive of the social model of disability.


Consistency and clarity

Consistency is key in ensuring our messaging resonates with our diverse audience while upholding our values of inclusion and accessibility.

We strive to use language that is clear, concise, and easily understandable to all.

This means avoiding jargon and complex terms whenever possible, making our content accessible to everyone, regardless of their background or abilities.


Supporting the social model of disability

At the heart of our language style is our commitment to the social model of disability.

Unlike the medical model, which views disability as a deficit or impairment within an individual, the social model recognises disability is the result of barriers within society that prevent full participation and inclusion.

By adopting language that aligns with the social model, we aim to challenge stereotypes, promote equality, and foster a more inclusive society.

This means using language that focuses on abilities rather than limitations and highlighting barriers people with disability face everyday.


Person-first language

Central to our language style is the adoption of a person-first approach, which emphasises the individual over their disability.

This approach recognises a person is more than their disability and places their humanity front and centre.

When discussing disabilities such as physical, sensory, or intellectual disability, we prioritise language that puts the person before the disability.

For example, we refer to "people with disability" rather than "disabled people," acknowledging disability is just one aspect of a person's identity.


Identity-first language

However, we also recognise language preferences can vary among different communities and individuals.

Therefore, we are mindful of using identity-first language when it is preferred, particularly in the case of Autism.

Many people within the Autism community prefer identity-focused language, such as "autistic person," as it reflects their pride and identity within the autistic community.

This is consistent with the Australian Government’s language in the National Autism Strategy.

By being flexible in our language choices and respecting the preferences of individuals, we aim to create content that is inclusive, respectful, and reflective of the diverse experiences of people with disability.

Through our person-first approach and sensitivity to identity-focused language, we strive to foster a culture of acceptance and understanding for all.


Informational content

While we strive to provide accurate and informative content related to health and disability, it's important to note that the information presented on our website and publications is meant for informational purposes only.

We encourage you to consult with a qualified health professional for personalised medical advice and guidance tailored to your specific needs.

If you have any questions or feedback about the content of this website, visit the APM Feedback page to send us your comments or email