Before you can begin to sell your product/service to anyone, you have to know how to sell it.
Very few businesses are truly one-of-a-kind.
So, you will need to know what your unique selling proposition (USP), unique selling point or point of difference is.
It also helps to know your customer value proposition (CVP), too.
While these are similar sounding, they play different roles in your product development and business growth.
What is valuable for your customer and what set your product/service apart are separate things.
Let’s explore them.