Adele’s a picture of better business

Nestled in the heart of Western Australia’s South West, Adele’s dream business was hitting a rough patch.

She had launched Fifth of a Second Photography in a small close-knit community and found there was a limited customer base and plenty of competition.

After hearing about Self-Employment Assistance, Adele came to APM to see if the program could help her make her business profitable.

From her first encounter with APM consultant Brad, who reached out with a helping hand and a listening ear, Adele found the support system she needed.

She learned not just to aim for the stars but to strategise her ascent with tailored advice in finance, marketing, and IT.

Brad didn't just advise - he championed Adele's cause, instilling the confidence and clarity she was sorely missing - and it made all the difference.

"Having someone believe in me from the sidelines made all the difference," shared Adele.

Under Brad's guidance, she took courageous steps, embracing additional training and showcasing her talent in photography contests, gradually expanding her client base and taking the reins of her financial future with confidence.

“Brad has always validated how I've been feeling, and the decisions I've made within my business from a place of non-judgment and unwavering support,” Adele said.

“The level of enthusiasm and encouragement that Brad has consistently shown to me has been unmatched.”

The mentorship Adele received is a key component of Self-Employment Assistance.

It's tailored to each participant, ensuring that needs are met with precision and understanding.

Adele, for instance, emerged from the program not only financially savvy but emotionally resilient.

Adele’s 12 months of strategic growth paid off. She conquered her bookkeeping anxieties, mastering the skill with ease and using it to make informed decisions and track her progress.

Her empowered stance led to financial independence and the forging of strong community ties, creating even more opportunities for her business.

Looking back on her transformation, Adele said: “I feel like I've been gifted the most valuable tools to carry me through the business world for many years to come.”

If Adele’s adventure stirs something in you, it's time to take action.

Whether you're just starting out or looking to rekindle your business spark, APM's Self-Employment Assistance is your launchpad.

Discover how you can turn your idea for a business into reality on our Self-Employment Assistance page.