Our partners

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Enabling better lives, together

APM is proud to partner with a range of organisations and groups across Australia and the world.

In the countries we operate, our businesses support many national, state and local groups – including inclusive sports and events, and charitable organisations.

Through our partnerships, we aim to foster inclusion and diversity for people living with disability in every community, and open up new pathways for diversity.

Here are some of our current partnerships and sponsorships.


Ellie Cole AM

Australia's most decorated Paralympian, Ellie Cole has joined APM as an APM Ambassador.

After breaking down barriers throughout her record-breaking swimming career she'll be helping people with disability and disadvantaged Australians find fulfilling employment.

Her partnership with APM shines a light on the impact that an inclusive society can have on the Australian community and business.

Learn more about Ellie's role at APM.

Ellie Cole smiles in a black APM polo
The Valuable 500

A global group of companies working to end disability exclusion, APM was the first Australian company to join the Valuable 500. Key initiatives include: 

  • Leadership Commitment: CEOs and leaders pledge to prioritise disability inclusion.
  • Collective Action: Companies collaborate to tackle systemic barriers to inclusion.
  • Accountability: Regular reporting and summits, like the SYNC25 in Tokyo, ensure progress is tracked and shared.
Valuable 500 logo
Diversity Council

With over 1,300 member organisations, Diversity Council Australia provides resources, research, and events to help businesses improve their diversity practices. 

As a member, APM accesses research and events to promote workplace diversity. Key offerings include:

  • Research: Cutting-edge studies on various aspects of diversity and inclusion.
  • Events and Forums: Opportunities for learning and networking on diversity topics.
  • Advocacy: DCA works with government and the community to promote inclusive policies
Players from the WA All Abilities Football Association in a team photo

Hockey Australia

APM has partnered with Hockey Australia to sponsor the national women's and men's teams.

As well as the Hockeyroos' Major Partner, and Official Partner of the Kookaburras, APM is Hockey Australia’s Exclusive Category Partner - Disability Service Provider.

The partnership is helping to bring all-ability and inclusive hockey sessions to families and communities across the country.

Explore our partnership with Hockey Australia.

APM sponsored Hockeyroos cheering a goal during a match
Telethon APM Charity Zone

APM is excited to continue its Telethon sponsorship with the APM Charity Zone. 

The APM Charity Zone allows those attending the Telethon Family Festival to learn more about the children's charities and organisations supported by the annual event.

Plus, visitors have a chance to win a share of $5,000 worth of prizes by collecting stamps from participating exhibitors and Fat Cat. 


A woman and three young children in APM tops celebrate Telethon
World Down Syndrome Congress

The World Down Syndrome Congress is located at different locations across the globe each year.

In 2024 it was held in Brisbane Australia, which APM was a sponsor.

The congress saw an attendance of approximately 1,000 people from around the world, including members of the medical profession, allied health workers, families, NDIS workers, and people with Down syndrome.

Woman with Down syndrome smiles next to APM booth

SWAG Program

The SWAG Program by Bruton Basketball Foundation and APM Employment Services aims to help participants overcome barriers to employment, gain confidence, resilience, and engage with employers in their local community.

SWAG – Skillset, Work ethic, Attitude is your altitude, and Goals - is spearheaded by NBL legends Cal and CJ Bruton.

The program also engages with groups and communities to support job seekers from First Nations communities.


Austin Bruton from APM with Cal and CJ Bruton on a basketball court.
South Australian National Football League (SANFL)

Since it's inception in 2018, APM has partnered with the SANFL Inclusive League as a naming rights sponsor.

Since their first full season in 2019, the inclusive league has evolved from the former successful C7 competition run by Adelaide Footy League.

The competition has expanded and aims to increase participation in local clubs and gateways for inclusion.

WA All Abilities Football Association (WAAAFA)

The Western Australia All Abilities Football Association (WAAAFA) is proudly sponsored by APM.

This exciting partnership provides another opportunity for those with a physical or intellectual disability to participate in sport and be part of an inclusive and encouraging community.

Events include state and national competitions for inclusion and wheelchair teams.

Players from the WA All Abilities Football Association in a team photo

AFL Queensland Inclusion Teams

APM is the naming rights sponsor of the South East Queensland Inclusion League and the Queensland Inclusion state team.

The South East Inclusion League, with AFL Queensland, contains three clubs - Carrara Saints, Moorooka Roosters, and Noose Tigers.

The best players, made up of men and women with a disability from the league participate in the Q-Clash series, which is also proudly supported by APM.

An inclusive AFL player with the ball
Perth Soccer Club - Blind Football Team

Players for the Perth Soccer Club Blind Football Team are all geared up for another great season with support from APM.

Blind Football is an internationally recognised, Paralympic sport competed by the legally blind and visually impaired.

The sport is growing rapidly in Australia and across the world, with Blind Football Australia becoming the recognised national pathway for people to play Blind Football for Australia.

Players from APm-sponsored Blind Football Team in Perth

Volleyball WA - Mixed Sitting Team

APM is proud sponsors of the Volleyball WA Mixed Sitting Volleyball Team.

Sitting volleyball is a fantastic opportunity for everyone of all abilities to participate in an inclusive and rewarding sport and community.

In 2024 the team compete at the Australian Sitting Volleyball Championships in Bendigo, Victoria. This is the first time in 18 years that the national competition has been held.

Players from the WA Mixed Sitting Volleyball team
Reds All Abilities and Sitting Volleyball

The All-Abilities Program is an adaptive volleyball program targeted at athletes with an intellectual, sensory or physical disability. 

This Sitting Volleyball program is a sport for all. It is played on a smaller court and lower net.

This program is targeted at all athletes looking to try sitting volleyball, including athletes with various types of physical impairment.

Players must move around the court in a seated position on the floor and participants will have fun, laugh, develop and enjoy.

Players sitting on a court about to hit a volleyball